The GUND Forever Friends Promise means we'll help you and your best friend stick together forever. If you lose your plush friend, we’ll help you find them. If your friend gets lost forever, we’ll send you a new one for free. Register your friend to unlock the benefits of the Promise. Where there’s you, GUND goes too.

Soft as a cloud, Snuffles is shaped like a gentle smile for the closest cuddles. Introduced over 45 years ago, at least two generations of fans have now hugged and kept their beloved Snuffles by their side. This luxuriously soft bear has a unique crescent-moon shape and under-stuffed design that makes for extra-comforting hugs. Snuffles also looks back at you with every squeeze!

• Appropriate for ages 0 and up.
• Machine-washable (see our Product Care page for details).
• Ships gift-ready in a protective poly bag.
• This promise is now offered exclusively on GUND.com with our 5 beloved Forever Friends characters: Toothpick, Philbin, Snuffles, Muttsy, and Kai.